Resources Library by ANA

Research for corporate decisions

The ABN AMRO bank has outsourced the Consumer Marketing Research Department. The NIPO the major Marketing Research company in the Netherlands handles all the marketing research for the consumer market. The NIPO consultant has responsibility for the...

Catalogue: ESOMAR Congress 1995: Making The Decision

Authors: Jan Bouts, Marga Brijs

Company: NIPO

September 1, 1995

Does market research really contribute to decision making?

Market research definitely contributes a great deal to certain kinds of decisions but leaves a lot to be desired in certain other kinds of decisions. Unfortunately, the marketing decisions where it does not add too much value are often the more...

Catalogue: ESOMAR Congress 1995: Making The Decision

Author: Rama Bijapurkar

September 1, 1995

Advertisers real needs from research

This paper is divided into four sections. The first part of the paper looks at advertisers’ real needs from research at a macro level. Taking the old adage that research should be used as a drunkard uses a lamp-post, i.e. for support rather than...

Catalogue: Radio Research Symposium 1995

Authors: Andrew Ingram, Justin Sampson

July 1, 1995

Expanding markets in Eastern Europe

This paper presents two different case studies involving Western manufacturers and distributors attempting to introduce their products to consumers in Eastern Europe. Each case clearly illustrates how research can be applied to develop and integrate...

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: Michael Cohen, Jennifer Scott

June 15, 1995

More than just counting

Lakeside Shopping Centre, the largest in the south of England, is the subject of this presentation. A wealth of research has been conducted here over the 5 years it has been open. The purpose of the presentation is to demonstrate the types of...

Catalogue: Seminar 1995: Facing Up To The Challenges In Retailing

Author: Heather Davis

June 15, 1995

The role of research in Japan's post-bubble era

This paper sets out to show how market research is seen by the major research buyers and users in Japan. It starts out by underlining the status of market research in Japan within the overall business context and explaining the background to this....

Catalogue: ESOMAR/JMA/ARF Conference 1995: Triad 2000

Authors: David McCallum, Paul H. Hasegawa

June 15, 1995

Solutions to management problems

This paper will show that qualitative research methods can contribute to an increased effectiveness of traditional market research and can offer a solution to a variety of management problems related to the development and implementation of a (new)...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Julie Visser

Company: NIPO

September 1, 1994

Is the tail of market research wagging the dog?

In the 1980/90s, with the development of evermore sophisticated computers and software packages, Market Research has moved itself into an industry that is more concerned with the accuracy of predicting the value of Events than with, what Market...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Martin C. van Herk

September 1, 1994

Is market research a waste of time?

The purpose of this paper is to be provocative, whilst at the same time taking a serious look at some of the issues which can lead to market research being deemed a waste of time. As market researchers, we are unlikely to be of the opinion that the...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Author: David Buswell

June 15, 1994